Television in the Streaming Era: The Global Shift by Jean Chalaby (English) Pape

Description: Television in the Streaming Era by Jean Chalaby This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industrys global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives. Author Biography Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication. Table of Contents Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion. Review A fascinating application of global value chain theory to the global TV industry that analyses how an industry once dominated by fully integrated broadcasting companies is now vertically disintegrated, globalised and increasingly dominated by tech firms and streaming platforms. A valuable contribution to both the of the television industry and to global value chain theory. John Humphrey, Honorary Visiting Professor, University of Sussex Business SchoolImpressively researched and convincingly argued, this pioneering study by Jean Chalaby offers fresh perspectives on the global shift in television entertainment, triggered by the streaming phenomenon. Essential reading for students and researchers in global media studies. Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University, and author of International Communication: Continuity and ChangeJean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force. Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Autónoma Metropolitana, México Promotional This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift. Review Quote Jean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force. Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Aut Promotional "Headline" This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift. Details ISBN1009199269 Author Jean Chalaby Short Title Television in the Streaming Era Publisher Cambridge University Press Series Development Trajectories in Global Value Chains Language English ISBN-10 1009199269 ISBN-13 9781009199261 Format Paperback Subtitle The Global Shift Pages 244 Imprint Cambridge University Press Place of Publication Cambridge Country of Publication United Kingdom Illustrations Worked examples or Exercises Year 2023 Publication Date 2023-04-06 AU Release Date 2023-04-06 NZ Release Date 2023-04-06 UK Release Date 2023-04-06 Alternative 9781009199285 DEWEY 384.5554 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:141532356;

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