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Book Title: Strategic Marketing Hardcover Nigel F., Cravens, David W. Piercy
Number of Pages: 864 Pages
Publication Name: Strategic Marketing
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 1.5 in
Publication Year: 2002
Subject: Marketing / General
Features: Revised
Item Weight: 60.3 Oz
Type: Textbook
Item Length: 10.2 in
Author: David W. Cravens, Nigel F. Piercy
Subject Area: Business & Economics
Series: The Mcgraw-Hill/Irwin Series in Marketing
Item Width: 8.3 in
Format: Hardcover
