Description: SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory ("why is this important?", "how do various concepts interact?", "how do I interpret quantitative results?") and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.
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Book Title: Social Network Analysis for Startups
Number of Pages: 190 Pages
Language: English
Publication Name: Social Network Analysis for Startups : Finding Connections on the Social Web
Publisher: O'reilly Media, Incorporated
Item Height: 0.4 in
Publication Year: 2011
Subject: Social Aspects / General, Entrepreneurship, General
Type: Textbook
Item Weight: 11.9 Oz
Item Length: 9.1 in
Author: Alexander Kouznetsov, Maksim Tsvetovat
Subject Area: Computers, Social Science, Business & Economics
Item Width: 7 in
Format: Trade Paperback