Narrative and Numbers: The Value of Stories in Business (Columbia Business Sc...

Description: Product Description : Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) How can a company that has never turned a profit have a multibillion dollar valuation Why do some startups attract large investments while others do not Aswath Damodaran finance professor and experienced investor argues that the power of story drives corporate value adding substance to numbers and persuading even cautious investors to take risks In business there are the storytellers who spin compelling narratives and the numbercrunchers who construct meaningful models and accounts Both are essential to success but only by combining the two Damodaran argues can a business deliver and sustain valueThrough a range of case studies Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how numbercrunchers can calculate more imaginative models that withstand scrutiny Damodaran considers Ubers debut and how narrative is key to understanding different valuations He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings and why one Twitter has stagnated while the other Facebook has grown Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a companys history can both enrich and constrain its narrative And through Vale a global Brazilbased mining company he shows the influence of external narrative and how country commodity and currency can shape a companys story Narrative and Numbers reveals the benefits challenges and pitfalls of weaving narratives around numbers and how one can best test a storys plausibility( it is an used product )

Price: 28.27 USD

Location: Houston, Texas

End Time: 2024-12-10T09:00:17.000Z

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