Description: This textbook is an invaluable resource for anyone studying marketing. With a comprehensive coverage of marketing research, it provides a thorough understanding of the subject matter. The book is authored by Ronald F. Bush and Alvin C. Burns and published by Prentice Hall PTR. The book has a hardcover format, includes a CD-ROM and has a length of 10 inches, a width of 8 inches and a height of 0.5 inches. It has a weight of 50.4 ounces and contains 672 pages. It was published in 2009 and has an ISBN-10 of 0136027040. The book is suitable for both undergraduate and postgraduate students of marketing, as well as professionals in the field.
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Book Title: Marketing Research (6th Edition)
ISBN-10: 0136027040
Features: Cd Rom Included
Subject: Marketing
Item Length: 10in
Item Height: 0.5in
Item Width: 8in
Author: Ronald F. Bush, Alvin C. Burns
Publication Name: Marketing Research
Format: Hardcover
Language: English
Publisher: Prentice Hall PTR
Publication Year: 2009
Type: Textbook
Item Weight: 50.4 Oz
Number of Pages: 672 Pages