Description: Managing Brand Equity: Capitalizing on the Value of a Brand Name by Aaker, David A. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
Price: 5.5 USD
Location: Aurora, Illinois
End Time: 2024-09-22T10:17:37.000Z
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Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: No
Number of Pages: 299 Pages
Language: English
Publication Name: Managing Brand Equity
Publisher: Free Press
Item Height: 1.1 in
Publication Year: 1991
Subject: Consumer Guides, Marketing / General, Consumer Behavior, Management, Property
Item Weight: 18.3 Oz
Type: Not Available
Item Length: 9.2 in
Author: David A. Aaker
Subject Area: Law, Référence, Business & Economics
Item Width: 6.1 in
Format: Hardcover
