Description: Crystallizing Public Opinion by Edward Bernays Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description A seminal work on how public opinion is created and shaped, Edward Bernayss classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their clients interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Details ISBN 1638233470 ISBN-13 9781638233473 Title Crystallizing Public Opinion Author Edward Bernays Format Hardcover Year 2024 Pages 168 GE_Item_ID:158811247; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 25.23 USD
Location: Fairfield, Ohio
End Time: 2024-11-26T04:31:07.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781638233473
Type: NA
Publication Name: NA
Book Title: Crystallizing Public Opinion
Number of Pages: 168 Pages
Language: English
Publisher: Meirovich, Igal
Publication Year: 2024
Topic: Public Relations, Propaganda, Advertising & Promotion
Item Height: 0.5 in
Genre: Business & Economics, Political Science
Item Weight: 14.7 Oz
Author: Edward Bernays
Item Length: 9 in
Item Width: 6 in
Format: Hardcover