Crystallizing Public Opinion

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Crystallizing Public OpinionISBN13:9781644390474ISBN10:1644390477Author:Bernays, Edward L. (Author)Description:Crystallizing Public Opinion Is A Book Written By Edward Bernays And Published In 1923 It Is Perhaps The First Book To Define And Explain The Field Of Public Relations Bernays Defines The Counsel On Public Relations, As, More Than A Press Agent, Someone Who Can Create A Useful Symbolic Linkage Among The Masses Appropriate Messages Should Be Crafted Based On Careful Study Of Group Psychology, And Disseminated By Not Merely Purveying But Actually Creating News He Gives Examples From His Early Career And Cites Ideas From Theorists Including Walter Lippmann And Wilfred Trotter Crystallizing Public Opinion Appeared The Year After Lippmann's Public Opinion And Can Be Construed As An Application Of Lippman's Principles To The Active Manipulation Of Public Opinion Whereas Lippmann Saw A Bigger Role For Government In Steering Public Opinion, Bernays Focused On The Corporation And Its Public Relations Attach Professor Sue Curry Jansen Argues That Bernays Distorted Lippman's Work (And That Public Relations Historians Such As Stuart Ewen And Larry Tye Have Uncritically Recapitulated Bernays On This Point) She Writes That Public Opinion Is An Analysis Of The Constraints On Rationality Which Confront A Democratic Society And That Bernays Systematically Inverts Lippmann's Critique Into An Apology For Public Relations By Selectively And Deceptively Quoting Him In Support Of Positions That Lippmann Clearly Rejects Whereas Lippmann Treated The Stereotype As A Sort Of Blind Spot, Or Obstacle To Rational Thinking, Bernays Viewed It As A Great Aid To The Public Relations Counsel Despite Being Not Necessarily Truthful She Also Finds That Crystallizing Public Opinion Sometimes Attributions Quotations To Lippmann Which Do Not Match The Text Of Public Opinion At All Binding:Hardcover, HardcoverPublisher:INDOEUROPEANPUBLISHING.COMPublication Date:2019-01-15Weight:0.68 lbsDimensions:0.38'' H x 9.02'' L x 5.98'' WNumber of Pages:102Language:English

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Book Title: Crystallizing Public Opinion

Number of Pages: 102 Pages

Language: English

Publisher: Indoeuropeanpublishing.Com

Publication Year: 2019

Topic: Privacy & Surveillance (See Also Social Science / Privacy & Surveillance), Public Relations, Sociology / General, Propaganda, Social Psychology

Item Height: 0.4 in

Illustrator: Yes

Genre: Psychology, Business & Economics, Social Science, Political Science

Item Weight: 10.9 Oz

Author: Edward L. Bernays

Item Length: 9 in

Item Width: 6 in

Format: Hardcover