Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Creating Value With Data Analytics In Marketing: Mastering Data ScienceISBN13:9780367819798ISBN10:0367819791Author:Verhoef, Peter C. (Author), Kooge, Edwin (Author), Walk, Natasha (Author)Description:This Book Is A Refreshingly Practical Yet Theoretically Sound Roadmap To Leveraging Data Analytics And Data Science The Vast Amount Of Data Generated About Us And Our World Is Useless Without Plans And Strategies That Are Designed To Cope With Its Size And Complexity, And Which Enable Organisations To Leverage The Information To Create Value In Marketing Creating Value With Data Analytics In Marketing Provides A Nuanced View Of Big Data Developments And Data Science, Arguing That Big Data Is Not A Revolution But An Evolution Of The Increasing Availability Of Data That Has Been Observed In Recent Times Building On The Authors' Extensive Academic And Practical Knowledge, This Book Aims To Provide Managers And Analysts With Strategic Directions And Practical Analytical Solutions On How To Create Value From Existing And New Big Data The Second Edition Of This Bestselling Text Has Been Fully Updated In Line With Developments In The Field And Includes A Selection Of New, International Cases And Examples, Exercises, Techniques And Methodologies By Tying Data And Analytics To Specific Goals And Processes For Implementation, This Is Essential Reading For Advanced Undergraduate And Postgraduate Students And Specialists Of Data Analytics, Marketing Research, Marketing Management, And Customer Relationship Management Online Resources Include Chapter-By-Chapter Lecture Slides And Data Sets And Corresponding R Code For Selected Chapters Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2021-11-08Weight:0 lbsDimensions:Number of Pages:344Language:English
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Book Title: Creating Value with Data Analytics in Marketing
Author: Natasha Walk, Jaap E. Wieringa, Peter C. Verhoef, Edwin Kooge
Format: Trade Paperback
Language: English
Topic: Commerce
Publisher: Routledge
Publication Year: 2021
Genre: Business & Economics
Number of Pages: 314 Pages
