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Book Title: Creating Value for Customers Hardcover J. Paul, Churchill, Gilber
Number of Pages: 656 Pages
Publication Name: Creating Value for Customers
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 1.1 in
Subject: Marketing / General
Publication Year: 1997
Type: Textbook
Item Weight: 25.8 Oz
Item Length: 11 in
Subject Area: Business & Economics
Author: Gilbert A. Churchill, J. Paul Peter
Item Width: 8.5 in
Series: Marketing Ser.
Format: Hardcover
