Description: Consumer Research for Museum Marketers : Audience Insights Money Can't Buy, Hardcover by Wallace, Margot A., ISBN 0759118086, ISBN-13 9780759118089, Brand New, Free shipping in the US What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
Price: 145.18 USD
Location: Jessup, Maryland
End Time: 2024-11-27T03:42:43.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Consumer Research for Museum Marketers : Audience Insights Money Can't Buy
Number of Pages: 160 Pages
Language: English
Publisher: Altamira Press
Topic: Museum Administration & Museology, Marketing / Research
Item Height: 0.7 in
Publication Year: 2010
Genre: Business & Economics
Item Weight: 14.6 Oz
Item Length: 9.4 in
Author: Margot A. Wallace
Item Width: 6.3 in
Format: Hardcover
