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Consumer Insights: Findings from Behavioral Research [MSI Relevant Knowledge Ser

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Consumer Insights: Findings from Behavioral Research [MSI Relevant Knowledge Ser

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Publisher: Marketing Science Institute

Publication Year: 2011

Subject: General

Publication Name: Consumer Insights : Findings from Behavioral Research

Language: English

Type: Textbook

Author: Joseph W. Alba

Subject Area: Business & Economics

Format: Trade Paperback

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