Description: Commonsense Direct and Digital MarketingAuthor(s): Drayton Bird Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749447601, 978-0749447601 Synopsis Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Price: 27.88 GBP
Location: Aldershot
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Book Title: Commonsense Direct and Digital Marketing
Item Height: 246 mm
Item Width: 190 mm
Author: Drayton Bird
Publication Name: Commonsense Direct and Digital Marketing
Format: Paperback
Language: English
Publisher: Kogan Page LTD
Subject: Management
Publication Year: 2007
Type: Textbook
Item Weight: 854 g
Number of Pages: 448 Pages
