Description: Business Research Methodology : Research Process and Methods, Hardcover by Aityan, Sergey K., ISBN 3030768562, ISBN-13 9783030768560, Brand New, Free shipping in the US
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. Th is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
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End Time: 2024-09-24T05:54:09.000Z
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Book Title: Business Research Methodology : Research Process and Methods
Number of Pages: Xviii, 518 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Enterprise Applications / Business Intelligence Tools, Management, Strategic Planning
Publication Year: 2021
Illustrator: Yes
Genre: Computers, Business & Economics
Item Weight: 34 Oz
Item Length: 9.3 in
Author: Sergey K. Aityan
Item Width: 6.1 in
Book Series: Classroom Companion: Business Ser.
Format: Hardcover
