Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Business Policy And Strategy: The Art Of CompetitionISBN13:9780849383243ISBN10:0849383242Author:Van Deusen, Cheryl (Editor), Williamson, Steven (Editor), Babson, Harold C. (Editor)Description:In Today's Rapid-Fire, Global Economy, Insightful Business Policy And On-Target Strategy Are Essential For A Corporation's Survival Business Globalization, Deregulation, Mergers, Acquisitions, Strategic Alliances, And International Joint Ventures-Along With The New Emphasis Placed On Shareholders-Contribute To Feelings Of Uncertainty Throughout The Marketplace Add To That The Constantly Changing E-Commerce Environment And Staying Current With Plans And Procedures Becomes Even More Crucial By Analyzing Corporate Functions Such As Marketing, Production, Operations, And Finance, Business Policy And Strategy: The Art Of Competition, Seventh Edition Teaches Students How To Successfully Formulate, Implement, And Evaluate Corporate Strategy The Textbook Reviews Basic And Alternative Strategy Policies And Provides Students With An Understanding Of Strategic Management-How To Deal With Environmental Change And Formulate Strategic Alternatives Expertly Blending Theory With Practicality, The Authors Provide The Tools Necessary To Navigate Through The Current Highly Competitive Business Environment Features Binding:Hardcover, HardcoverPublisher:Auerbach PublicationsPublication Date:1995-12-13Weight:1.12 lbsDimensions:0.76'' H x 9.27'' L x 6.56'' WNumber of Pages:262Language:English
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Book Title: Business Policy And Strategy: The Art Of Competition
Item Length: 9.5in
Item Height: 0.7in
Item Width: 6.4in
Author: Chris Chatfield
Publication Name: Business Policy and Strategy : the Art of Competition
Format: Hardcover
Language: English
Publisher: Auerbach Publishers, Incorporated
Publication Year: 1995
Type: Textbook
Item Weight: 22.7 Oz
Number of Pages: 262 Pages