💽Audiobook Competing Against Luck by Clayton M. Christensen, Taddy Hall 🎧⚡

Description: 💽Audiobook Competing Against Luck by Clayton M. Christensen, Taddy Hall 🎧⚡ Competing Against Luck The Story of Innovation and Customer Choice By: Clayton M. Christensen, Taddy Hall Narrated by: John Pruden Length: 7 hrs and 25 mins Categories: Business & Careers, Marketing & Sales https://samples.audible.com/bk/harp/005520/bk_harp_005520_sample.mp3 Publishers Summary The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim that understanding the customer is the crux of innovation is wrong. Customers dont buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the worlds most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes its about predicting new ones. Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which theyll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensens provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world and, most importantly, how not to squander the insights it provides. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins Publishers Shipping Shipping: The item will be shipped by Australia post with tracking. International shipping is AUD 5.99 via postal service. Delivery time: 5-7 working days nationally, or 14 - 24 working days internationally Return & Refund Policy We guarantee our quality of the product we sell, including a replacement of a faulty CD. We do not accept return if the buyer's change of mind or you think it's a book Compliant Policy The listing comply with the Ebay's policy: All items must be shipped via physical media, in form of CD/ DVD/ USB. The files have never been altered / modified in any shape or form, and in original contents.

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Location: Sydney Markets

End Time: 2024-12-15T06:12:27.000Z

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